日照海滨国家森林公园游客感知评价研究  

Evaluation of Tourists' Perception to Seashore National Forest Park of Rizhao

作　　者：郭丽丽[1] 秦志玉[1] 刘跃萍 

机构地区：[1]日照职业技术学院人文与旅游学院,山东日照276826

出　　处：《海南师范大学学报（自然科学版）》2017年第3期332-338,共7页Journal of Hainan Normal University（Natural Science）

摘　　要：为"自下而上"研究国家森林公园游客感知评价状况,以日照海滨国家森林公园为研究对象,以游客网络点评文本为研究数据,运用扎根理论研究方法对数据归纳编码,提炼出36个游客感知评价范畴,进一步归纳总结为出游期望、出行选择、旅游吸引物体验、配套设施与服务体验、整体评价和行为意图6个主范畴,构建了国家森林公园游客感知评价模型,探讨了国家森林公园与游客的互动模式,分析了游客感知评价的积极因素和消极因素,并相应提出了对策建议,对促进日照海滨国家森林公园可持续发展有一定指导意义.In order to explore the evaluation of tourists＇ perception to national forest park with the＂ bottom - up＂ research method, taking Seashore National Forest Park of Rizhao as the object,this paper, uses the grounded theony to analyze and encode the tourists＇ comments data acquired from internet. It extracts 36 evaluative categories, generalized as the following 6 key categories： travel expectations, travel choices, tourism attractions experience, supporting facilities and service experience, overall evaluation, and behavior intention. The paper also constructs a conceptual model of tourists＇ perception evaluation to national forest park, analyzes an interactive pattern between national forest park and tnurists, discusses tourists＇ positive and negative factors, and puts forward eorrespnnding suggestions to promote the sustainable development of Seashore National Forest Park of Rizhao.

关 键 词：游客感知 评价 扎根理论 日照海滨国家森林公园 

分 类 号：F590[经济管理—旅游管理]