基于客户业务行为的潜在换机客户挖掘模型研究与应用  

Research and Application of Potential Replacement Customers' Mining Model Based on Customer Business Behavior

作　　者：张鹏[1] 程乔 韦亮 朱剑华 

机构地区：[1]中国联合网络通信有限公司广西省分公司,南宁530028

出　　处：《信息通信技术》2017年第5期51-57,共7页Information and communications Technologies

摘　　要：针对传统换机营销效率低的问题,文章通过DPI技术识别客户业务行为,运用SVM算法建立潜在换机客户挖掘模型,提高潜在换机客户预测准确率,为市场部门提供具有换机意向客户的换机营销方案,取得较好的换机营销效果,具有较高的推广应用价值。This paper, which aims at the low effciency of traditional marketing, identifes customer business behavior through DPI technology, and uses SVM algorithm to build a potential replacement customer mining model. It improves the potential replacement customer forecast accuracy and provides the marketing plan for the potential replacement clients for Marketing Department achieves good replacement marketing effect. It is of high popularization value.

关 键 词：DPI技术 业务行为 SVM算法 潜在换机 

分 类 号：TP311.13[自动化与计算机技术—计算机软件与理论]