基于产业链理论的我国乒乓球竞赛表演业市场分析  

Market Analysis of the Competition Performance Industry of Table Tennis in China Based on the Theory of Industrial Chain

作　　者：王樱桃[1] 高冬[1] 

机构地区：[1]重庆邮电大学体育学院,重庆400065

出　　处：《体育科技》2016年第3期107-108,共2页Sport Science and Technology

基　　金：我国竞技体育项目产业链的组成与提升研究;重庆市社会科学规划项目(2014SKZ12)

摘　　要：运用产业链的基本理论,从宏观的角度,研究我国乒乓球产业链中竞赛表演业的内部结构,提出我国乒乓球产业中竞赛表演业市场结构合理的策略和建议,实现我国乒乓球产业链的良好市场绩效,为我国体育产业的发展提供理论参考。This paper,using the basic theory of the industrial chain,from a view of macro point,studies on the internal structure of the competition industry chain of table tennis in China,puts forward China's table tennis competition performance industry in the industrial market structure and reasonable strategies and recommendations,good market performance,to achieve table tennis competition performance industry in the industrial chain in China,and provide theoretical reference for the development of sports industry in China.

关 键 词：乒乓球产业 产业链 竞赛表演业 

分 类 号：G846[文化科学—体育训练]