西南地区体育旅游资源特征及新型产业开发模式的构建研究  

The Characteristics of Sports Tourism Resources in Southwest China and the Construction of New Industrial Development Pattern

作　　者：余良芬[1] 

机构地区：[1]泸州医学院,四川泸州646000

出　　处：《体育科技》2016年第3期112-113,共2页Sport Science and Technology

摘　　要：随着消费市场不断优化升级,如今旅游产品作为一种满足人们需求的综合产品,其有着更为广泛的市场和更大的需求,因此如何开发旅游产品,满足市场需求,就成为当前整个旅游行业经营发展的重点。与此同时,随着人们对健康理念重视程度不断提升,如今体育旅游也成为人们追逐的焦点。西南地区有着丰富的体育旅游资源,有效认知其资源特征,同时深化研究产品特点,并将其充分组合起来,构造全新产业开发模式,将为资源发掘、经济效益提升和满足人们旅游需求发挥重要作用。从体育旅游的内涵入手,结合西南地区体育旅游资源特征,从而探索构建适合本区域的新型产业开发模式。Along with the continuously upgrading consumption market,as a kind of meet the demand of people's comprehensive product,tourism products now has a wider market and greater demand,therefore,how to develop tourism products to meet market demand,has become the focus of the whole tourism industry development.At the same time,with ever increasing emphasis on health,sports tourism has become the focus of people chasing now.With rich sports tourism resources in southwest China,the effective cognitive its resources characteristic,at the same time to deepen the research product features,and its fully assembled,construct new industrial development pattern,will dig for the resource and economic benefits and meet the demand of people travel play an important role in ascension.This article from the connotation of sports tourism,combined with the feature to explore to construct new industrial development pattern of this area.

关 键 词：西南地区 体育旅游资源特征 新型产业 开发模式 构建 

分 类 号：G812.7[文化科学—体育学] F592.7[经济管理—旅游管理]