基于链接分析法对国内网络直播平台综合影响力的评价研究  

Evaluating the Influence of China's Webcast Platforms Based on Link Analysis

作　　者：史昱天 朱庆华[1] 赵宇翔[2] 陈晓威[1] Shi Yutian Zhu Qinghua Zhao Yuxiang Chen Xiaowei(School of Information Management, Nanjing University, Nanjing 210023, China School of Economics and Management, Nanjing University of Science ＆ Technology, Nanjing 210094, China)

机构地区：[1]南京大学信息管理学院,南京210023 [2]南京理工大学经济管理学院,南京210094

出　　处：《数据分析与知识发现》2017年第9期40-48,共9页Data Analysis and Knowledge Discovery

基　　金：国家自然科学基金项目"融合范式视角下的链接分析理论集成框架及其实证研究"(项目编号:71273125)的研究成果之一

摘　　要：【目的】探究如何利用链接分析法科学合理地对网络直播平台综合影响力做出客观评价。【方法】借助Google和Alexa工具收集国内20家知名网络直播平台的相关链接数据,使用改进指标权重计算方法的灰色关联分析法,对这20家网站的综合影响力进行评价。【结果】获得网络直播平台影响力的综合排名,并依据此分析国内网络直播平台特征及现状。【局限】能获取全面数据的网络直播平台数量较少,故选取样本数量有限。【结论】中国当前网络直播平台的整体水平还不高,本文从链接角度出发,提出进一步提升平台影响力的方法策略。[Objective] The article tries to objectively evaluate the influence of China＇s webcast Platforms with the help of link analysis. [Methods] First, we used Google search engine and Alexa.com to collect the link data of 20 popular webcast platforms in China. Then, we examined their influence with a modified grey correlation analysis method. [Results] We obtained the ranking of 20 webcast platforms and analyzed their characteristics. [Limitations] We could not obtain comprehensive data from the webcast platforms and the smaple size was limited, [Conclusions] The overall level of current webcast platform is not so good. This article proposes strategies to increase the influence of webcast platforms.

关 键 词：链接分析 网络直播平台 灰色关联分析 影响力评价 

分 类 号：G206[文化科学—传播学] G354