西南地区传统染织绣品的市场规范化策略  

Market standardization strategy of traditional dyed,woven and embroidered fabrics in Southwest China

作　　者：安妮[1,2] 张瑞萍[3] 陈雁[1] 李奇菊[2] 

机构地区：[1]苏州大学纺织与服装工程学院,江苏苏州215021 [2]西南大学纺织服装学院,重庆400715 [3]西安外事学院文学院,西安710077

出　　处：《丝绸》2017年第8期44-50,共7页Journal of Silk

基　　金：中央高校基本科研业务费专项资金资助项目(XDJK2015C013;XDJK2014A011);教育部人文社会科学研究规划基金项目(15YJAZH034)

摘　　要：传统染织绣品是中国重要的文化财产,是非物质文化遗产保护和传承的物质载体。文章在云南省、贵州省少数民族村寨进行实地调研和访谈基础之上,指出传统染织绣品具有手工艺精湛、年代久远、数量稀少、地域文化丰富及艺术价值高的特点。西南地区的传统染织绣品市场销售渠道多样化、购买者利益驱动点不同且缺少市场监管。因此,提出建立评价机构、构建销售管理体系、建设传统染织绣品实物资源库和虚拟资源库的策略,实现对传统染织绣品的市场规范管理,为中国非物质文化遗产的研究、民族文化的传播积累资源。Traditional dyed,woven,embroidered fabrics are one of the important cultural properties of China,and also are the material carrier of protection and inheritance of intangible cultural heritage. This paper lists the characteristics of traditional dyed,woven and embroidered fabrics based on field research and interview in minority villages in Yunnan and Guizhou,including exquisite workmanship,long history,scarceness,rich regional culture connotation and high artistic value. In Southwest China,there are various marketing channels of traditional dyed,woven and embroidered fabrics,purchasers are driven by different interests,and the market supervision is not sound.Thus,a series of strategies are proposed for standardizing the management over the market of traditional dyed,woven and embroidered fabrics to accumulate resources for the study on China's intangible cultural heritage and the transmission of national culture,including establishment of an evaluation organization and a marketing management system,and construction of a physical resource pool and a virtual resource pool of traditional dyed,woven and embroidered fabrics.

关 键 词：西南地区 传统染织绣品 评价机构 销售管理 资源库 

分 类 号：G124[文化科学] G124