主流媒体多语种新闻传播引导力分析——以KBS多语种新闻为例  

Analysis of the Guiding Force of the Main-stream Media's Multilingual News Dissemination:in the Case of KBS Multilingual News

作　　者：李阳[1] LI Yang(School of International Studies, Communication University of China, Beijing 100024, China)

机构地区：[1]中国传媒大学外国语学院,北京100024

出　　处：《兰州大学学报（社会科学版）》2017年第5期45-51,共7页Journal of Lanzhou University（Social Sciences）

基　　金：韩国高等教育财团2014-2015年国际学者交换项目~~

摘　　要：随着新闻传播引导力作用的凸显,各国媒体新闻纷纷以个性化时效性的输出,为受众提供着日趋完善的信息服务。近期韩国主流媒体KBS在国内外制作的大量有引导力的新闻节目,给各领域受众注入了诸多新闻传播导向元素。通过数据和案例,分析KBS多语种新闻传播研究的背景、KBS多语种新闻传播引导力、KBS提高多语种新闻传播引导力的措施等,认为韩媒KBS多语种新闻传播的引导力是影响受众立场的重要因素。As the guiding force of news dissemination increases, media news of all countries provide the audiences increasingly perfect information service with the personalized and time-efficient output. Recently,Korean main-stream media KBS produced a large number of news programs with great guiding force. They have provided many media guiding elements for the audiences of various fields. By using the data and cases,this paper analyzes the research background of KBS multilingual media, its guiding force, the measures to improve the guiding force, etc., holding that its guiding force is the important factor that influences the audiences.

关 键 词：韩国 KBS 多语种新闻 引导力 受众 新闻传播 

分 类 号：G21[文化科学—新闻学]