商业的本质及其基于信息化趋势下的转型  

Essence of Business and Its Transformation Caused by IT Promotion

作　　者：王斌 

机构地区：[1]武汉市商业经济研究所,湖北武汉430014

出　　处：《武汉商学院学报》2017年第5期36-40,共5页Journal of Wuhan Business University

摘　　要：商业产生的五个基本前提;信息化社会对商业生存发展构成的历史性、革命性挑战;信息化趋势下的商业由商业主权向消费主权转变的转型:以消费者的名义调控、重组产业供应链的商业转型基本路径。The paper first discusses the five basic prerequisites for business, and then analyzes the historical and revolutionary challenges to the survival and development of the business posed by the development of the information society. Informationization trend causes business transformation from seller dominion to consumer dominion： the basic approach of commercial transformation is to regulate and reorganize the industry supply chain from the angle of the consumers.

关 键 词：商业本质 信息化挑战与商业转型 向消费者主权转变 掌控产业供应链 

分 类 号：F721[经济管理—产业经济]