中国与东盟国家文化创意产品贸易特征及发展对策研究  

Characteristics of Cultural and Creative Products Trade Between China and ASEAN Countries and Its Development Countermeasures

作　　者：冯根尧 石永舒 Feng Genyao;Shi Yongshu(College of Yuanpei, Shaoxing University, Shaoxing, Zhejiang 312000;School of Economics and Management, Shaoxing University, Shaoxing, Zhejiang 312000)

机构地区：[1]绍兴文理学院元培学院,浙江绍兴312000 [2]绍兴文理学院经济与管理学院,浙江绍兴312000

出　　处：《绍兴文理学院学报》2017年第6期95-100,共6页Journal of Shaoxing University

基　　金：国家社会科学基金"中国与‘一带一路’沿线支点国家文化产业优先合作领域的战略选择研究"(16BXW063)

摘　　要：为了深化中国与东盟国家文化创意产品贸易合作,本文采用了贸易结合度指数(TCD)、贸易特化系数指数(TSC)分析了中国与东盟国家文化创意产品贸易关系的紧密程度与互补性。实证结果表明:中国与菲律宾、柬埔寨、马来西亚、泰国、印度尼西亚国家贸易关系紧密,在视觉艺术品、视觉设计、工艺品、音视频、表演艺术品等领域比较优势明显,合作潜力大,拓展同这些国家文化创意产品的合作空间与领域,是提升中国与东盟文化创意产品贸易竞争力的有效途径。In order to study the structure of the cultural and creative product advantage in China and ASEANcountries, this paper adopted Trade Combined Degree Index and Trade Specialization Coefficient Index toanalyze the close relation and complementarity of the cultural and creative products between China andASEAN countries. The empirical results show that China and the Philippines, Malaysia, Thailand, Cambo-dia, Indonesia are closely tied to each other in the trade with a prominent advantage in visual art works, vis-ual design, handicrafts, audio-visual works and performing art. Therefore, the expansion of cooperativespace and arenas of such products with these countries will prove an effective way to enhance the competi-tiveness of the trade in this regard.

关 键 词：东盟 文化创意产品 贸易结合度指数 贸易特化系数指数 

分 类 号：F752[经济管理—国际贸易]