大数据时代科技期刊经营策略研究  

Strategy of management of sci-tech journals in the period of big data

作　　者：吴年华 于向凤 

机构地区：[1]中国名城杂志社,江苏扬州225002

出　　处：《编辑学报》2017年第5期412-415,共4页Acta Editologica

基　　金：2016年度江苏省期刊协会研究课题(2016JSQKB013)

摘　　要：探讨大数据时代科技期刊经营的方法和策略。认为:大数据既是思维也是技术,科技期刊经营首先要采取大数据战略,厘清大数据时代期刊的经营服务形态,充分运用大数据技术进行产业化运作。"互联网+"战略是国家战略,也应是期刊发展的重要战略。编辑人员的信息素养提升至关重要,要大力实施人才战略。大数据不是万能的,期刊要坚定自己目标和定位,打造自己的特色。This article discusses the method and strategy of managing sci-tech journals in the period of big data.Big data is both thought and technology.The management of sci-tech journals should firstly adopt the strategy of big data,clarify the managment service pattern of journals in the period of big data,and then make full use of big data technology to carry out industrialization.＂Internet ＋ ＂ strategy is a national strategy,and is also an important strategy for the development of journals.It is important to promote the information literacy of editors and greatly implement talent strategy.Big data is not omnipotent,so journals should stick on their goals and orientation and create their own characteristics.

关 键 词：大数据时代 科技期刊 经营策略 战略 互联网+ 

分 类 号：G237.5[文化科学]