浅议网络传播规律  

An Overview of the Laws of Internet Communication

作　　者：丁柏铨[1] 

机构地区：[1]南京大学新闻传播学院

出　　处：《中国地质大学学报（社会科学版）》2017年第6期127-137,共11页Journal of China University of Geosciences(Social Sciences Edition)

基　　金：国家社科基金重大项目"十八大以来中国共产党新闻舆论观研究"(16ZDA215)

摘　　要：网络传播与其他传播,两者既有相同之处又有不同之处。网络传播规律是这样的规律:同网民各发其声与从众之声同时存在的传播相联系的规律,同"碎片化"信息与系统化观点交互作用的传播相联系的规律,同个体性传播与圈层化传播共存共荣的传播相联系的规律,同官方和媒体与精英和"草根"共同参与的传播相联系的规律,同关于事件的历时性留存与共时性传播相联系的规律。对网络传播规律须尊重、须敬畏。Compared with other kinds of communication,internet communication has both generalities and its own particularities.Generally,the different laws of internet communication inherently contribute to the different landscape of internet communication.Specifically,the laws of internet communication contains the following aspects：the law of having both different opinions from different internet users and homogenized opinions resulting from conformity;the law of having both fragmented information and systematic information;the law of having both individualized communication and group communication;the law of having communication involving different groups of people such as official authorities,formal media,social elites and grassroots;the law of having both diachronic public communication and synchronic public one.When dealing with internet communication,we should respect the laws of it from our cognition,attitude and action.

关 键 词：网络传播 新兴媒体 新闻传播规律 

分 类 号：F206.3[经济管理—国民经济]