农类高职“营销技术＋技术营销”复合型人才培养改革与实践——以温州科技职业学院市场营销专业为例  

Reform and Practice in Training of “Marketing Technology ＋ Technology Marketing” Compound Talents in Agricultural Vocational Colleges

作　　者：陈方丽[1] CHEN Fang-li(Wenzhou Vocational College of Science and Technology, Wenzhou, Zhejiang 32500)

机构地区：[1]温州科技职业学院,浙江温州325006

出　　处：《温州科技职业学院学报》2016年第3期44-48,共5页Journal of WenZhou Vocational College of Science And Technology

摘　　要：针对当前高职院校市场营销专业人才培养同质化倾向严重与农类营销人才需求缺口较大等问题,分析了农类高职市场营销专业培养复合型人才的必要性.结合学院优势提出“营销技术＋技术营销”复合型人才培养新模式,并据此提出了一系列人才培养模式实施的举措,最后对此复合型人才培养实施效果 进行了评价.The serious homogeneous situation is faced by the training of marketing talents in vocational colleges. Agricultural marketing talents are in great demand. The paper analyzed the necessity of cultivating the compound talents of marketing major in agricultural vocational colleges. Then this paper puts forward to cultivate “marketing technology ＋ technology marketing” compound agricultural marketing talents and proposed a series of reform measures.

关 键 词：农类营销 营销技术 技术营销 复合型人才 

分 类 号：G642[文化科学—高等教育学]