移动网络平台在吉林省乡村旅游中的应用研究  

Application Research of Mobile Network Platform in the Rural Tourism in Jilin Province

作　　者：肖艳华[1] 徐建华[1] 王青蓝[1] 

机构地区：[1]吉林省农业科学院农业经济与信息研究所

出　　处：《农业网络信息》2017年第11期17-19,共3页Agriculture Network Information

基　　金：吉林省农村科技12396手机应用平台开发项目(编号:20170412034XH);农业多媒体技术创新团队项目(编号:CXGC2017D019)支持

摘　　要：本文根据2017年中央一号文件精神部署,根据吉林省旅游资源特点及存在的问题,研究应用APP客户端和微信公众平台作为吉林省乡村旅游营销的解决方案。深度剖析APP客户端和微信公众平台在互联网迅速发展形势下的绝对优势和强大功能,提出了详细且具有建设性的应用策略,并提出移动网络平台界面设计原则和方法。对于开发乡村旅游移动网络平台具有一定的借鉴性和现实可行性。According to the No. 1 document from the national central government in 2017, and based on the characteristics and the existing problems of tourism resources in Jilin province, APP and wechat official platform were chosen as the solution for rural tourism marketing in this paper, and their absolute advantages and powerful features were deeply analyzed. The detailed and constructive application strategies, as well as the principles and methods of mobile network platform interface design, were presented, which had a certain reference and practical feasibility for the development of rural tourism mobile network platform.

关 键 词：移动网络 APP 微信公众平台 乡村旅游 

分 类 号：TP393[自动化与计算机技术—计算机应用技术]