浅谈视觉营销在网店运营中的应用  

Application of Visual Marketing in Online Store Operation

作　　者：成保梅[1] 

机构地区：[1]山西大学商务学院

出　　处：《农业网络信息》2017年第11期101-103,共3页Agriculture Network Information

基　　金：山西大学商务学院课程改革项目"<网上创业实训>课程建设"支持

摘　　要：电商时代下,网上购物已经成为一种常态。有越来越多的传统卖家开设了网店,视觉成为网店运营成功与否的重要影响因素,设计水平直接决定能否成功吸引用户的眼球并将流量转化为销量。本文主要探讨了视觉营销在网店运营中的店铺装修、宝贝发布、促销活动等方面的应用。In the era of electronic commerce, online shopping has become commonly. There are more and more traditional sellers setting up online shop, and vision has become an important factor affecting the success of shop operation, while the design directly determined the success on attracting the user＇s eye, and the flow into sales. This paper mainly discussed the application of visual merchandising in shop decoration, commodity releasing, sales promotion and other aspects of online store operation.

关 键 词：视觉营销 网店运营 网店装修 商品发布 

分 类 号：TP393.4[自动化与计算机技术—计算机应用技术]