基于移动互联网的企业营销管理系统设计与实现  

Design and Implementation of Enterprise Sales System Based on Mobile Internet

作　　者：侯敏[1] 

机构地区：[1]西安文理学院信息工程学院,陕西西安710065

出　　处：《自动化与仪器仪表》2017年第11期160-162,共3页Automation & Instrumentation

基　　金：西安市科技计划创新基金"基于移动互联网和CMS的企业营销服务的应用研究"(CXY1531WL38)

摘　　要：为了构建移动端的电子商务环境,以微信公众平台为载体,设计并实现了基于微信的企业营销管理系统;在设计时兼顾传统营销系统的功能,并结合微信自身的技术优势,对营销系统核心业务进行优化及重组;采用基于MVC的Think PHP为开发框架,应用PHP+MySQL结构,对微信接口、信息管理、用户管理、产品管理、订单管理等核心业务模块进行详细分析和设计。利用移动信息化手段加强用户管理与产品管理,开源节流,聚集客户资源,推动企业的转型与发展,扩展了移动端市场。Building enterprise sales system based on mobile Internet has become an important direction to traditional enterprise in reform and development, Small and medium-sized enterprises hope to further exploit the sales market. If they can use a public platform to improve service, they will likely achieve a significant increase in marketing business, a sales system based on mobile internet is proposed. Using MVC development framework, design interface, business logic and data layer. Choosing ThinkPHP development environment, introduces the design and realization of four main function modules, Information Management, User Management, Product Management, Order Management. These four modules covering all the marketing process. The results of module test show that design and implementation of the enterprise sales system can meet the needs of the transformation and development of the traditional enterprise.

关 键 词：微信 营销管理系统 MVC THINK PHP 

分 类 号：TP311.5[自动化与计算机技术—计算机软件与理论]