社区支持农业“产—销”互动中的信任问题——基于信任博弈的分析  

Trust Problems in Production and Marketing Interaction of Community Supported Agriculture: Based on Trust Game Theory Framework

作　　者：伏红勇[1] FU Hong-yong(School of Management, Southwest University of Political Science and Law, Chongqing 401120, China)

机构地区：[1]西南政法大学管理学院,重庆401120

出　　处：《西南政法大学学报》2017年第5期95-103,共9页Journal of Southwest University of Political Science and Law

基　　金：教育部人文社科基金项目"‘公司+农户’模式下考虑天气影响的农产品供应链协调机制研究"(14YJC630034);国家社科基金重大项目"推进‘互联网+’生鲜农产品供应链渠道发展研究"(15ZDB169);重庆市博士后科研项目"互联网时代订单农业模式创新与风险管理研究"(Xm2015044);西南政法大学资助项目"考虑损失厌恶偏好的农产品供应链优化与协调"(2014XZQN-17)

摘　　要：社区支持农业(Community Supported Agriculture,CSA)作为一种全新的现代农业经营模式,为解决食品质量安全问题提供了一种全新的途径,同时也不可避免地会让农产品生产者与消费者面临着彼此信任的囚徒困境问题。由此,如何设计能够破解社区支持农业"产—销"互动中信任困境的制度约束机制,成为了亟待解决的关键问题。基于以大数据、物联网为代表的互联网技术,设计能够增加消费者信任的"信息化数据档案"约束机制,分析生产者与消费者双方间信任博弈能够重复发生的实现条件,以促使双方建立起一种牢固的信任关系。Community supported agriculture （ CSA ） management for solving the food security problem, and mode provides a new form of modern agricultural faces inevitably the problems of mutual trust in interaction between producers and consumers, i.e. Trust Prisoner＇ s Dilemma. Thus, it is a critical scientific issue to design a restraint mechanism to solve the problem of trust dilemma in interaction between producers and consumers. Based on Internet technology, an ＂information data archive＂ constraint mechanism is designed which can facilitate repeated games and enhance mutual trust between producers and consumers. What＇ s more, the realization conditions of trust repeated games are given, so as to build a sense of trust relationship among producers and consumers.

关 键 词：社区支持农业 信任博弈 互联网 数据档案 

分 类 号：C93[经济管理—管理学]