互联网背景下农村电商知识服务需求与制约因素分析  

Analysis on the Demand of Knowledge Service of Rural Electricity Suppliers in the Context of Internet

作　　者：王海[1] 何晓兰[1] 王诗华[1] WANG Hai;HE XiaoLan;WANG ShiHua(School of Economics and Management, Southwest University of Science and Technology, Mianyang 621010, China)

机构地区：[1]西南科技大学经济管理学院,绵阳621010

出　　处：《情报工程》2017年第5期68-76,共9页Technology Intelligence Engineering

摘　　要：科学技术的迅速发展让"互联网+"改造了各行各业,农村电商的发展是"互联网+三农"的重要问题之一。知识服务是促进农村电商发展的重要方法,然而农民对发展农村电商的知识需求具有多样化与隐性化的特征,如何提供农民真正需要的知识服务成为发展农村电商面临的一大挑战。通过对农民在整个农村电商产业链所需的知识进行研究,分析得出农民知识需求的主要内容,并对农村电商知识服务制约因素进行总结分析。在此基础上提出建议,以便形成强大的知识服务能力,为农民提供更高效、更快捷的知识服务。The rapid development of science and technology in the internet change the various walks of life, the development of rural electricity is one of the important issues in the internet＋ and issues of agriculture, farmer and rural area. The knowledge service is an important way to promote the developmentof rural electricity supplier, while the characteristics of knowledge demand for rural electricity supplier are diversified and recessive, how to provide services to farmers become a big challenge for the development of rural electricity supplier. Through the study of the knowledge demand of the farmers in the whole rural electricity supplier industry chain, the study analyzed the main content of knowledge demand of the farmer, and summarized the impact of rural electricity suppliers in the development of the various factors. On this basis, the paper put forward suggestions to form a strong capability of knowledge services to providing more efficient and efficient knowledge services for farmers.

关 键 词：农村电商 知识 需求 因素 

分 类 号：F724.6[经济管理—产业经济]