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出 处:《工业工程》2017年第5期15-20,65,共7页Industrial Engineering Journal
基 金:国家自然科学基金资助项目(71373157)
摘 要:在快速反应系统下,要求零售商可以最大化满足市场的需求。本文考虑零售商存在2种订货方式,即线上订货和线下订货并假设线下订货可以立即送达;分别建立了这2种方式下的利润模型。分析了双渠道订货模式下零售商可以满足市场最大化需求但是会使自身利润降低,并通过需求更新模式分析研究了单渠道和双渠道订货模式的选择问题来实现零售商的利润最大化。最后通过算例验证模型的正确性。In the quick response system, retailers are required to meet maximized market demand. With retailers in two order modes, online and offline ordering are analyzed, assuming offline order can be delivered immediately. A profit model is established respectively in the two ways. An analysis is conducted into the double channel order mode in which retailers can meet and maximize the market demand but will reduce their own profits, and the model is updated through the demand analysis to study the single channel and double channel order model selection problem to realize the maximization of the profits of retailers. Finally, a numerical example is given to demonstrate the validity of the proposed models.
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