网络购物促进了我国家庭的消费吗——来自中国家庭金融调查(CHFS)数据的经验证据  

Does Online Shopping Promote Household Consumption——Empirical Evidence from China's Household Financial Survey(CHFS)

作　　者：秦芳[1] 吴雨[1] 魏昭 

机构地区：[1]西南财经大学中国家庭金融调查与研究中心,四川成都610074 [2]海南师范大学经济与管理学院,海南海口571158

出　　处：《当代经济科学》2017年第6期104-114,共11页Modern Economic Science

基　　金：中央高校基本科研业务费专项资金资助(JBK170977)

摘　　要：利用2015年中国家庭金融调查微观数据,本文实证研究了网络购物对家庭消费的影响。研究发现,网络购物会促进家庭总消费,降低家庭储蓄率。按购物途径将家庭消费分为线上消费与线下消费,研究结果表明网络购物对线下消费存在一定的挤出效应;从家庭群体来看,对于富裕家庭,网络购物的消费促进作用更大,对线下消费的挤出效应较小。对家庭网络购物动机进行分析发现,随着收入和资产的增加,家庭更可能因为便利性和商品服务的多样性而选择网络购物。由此可见,网络购物对家庭总消费水平的提升,更多地是通过降低信息搜寻成本和扩大消费市场供给从而促进消费升级实现的。本文研究为利用"互联网+"扩大内需、促进消费升级提供了经验证据。By using China Household Finance Survey(CHFS)data of 2015,this paper investigates the effect of online shopping on household consumption.We find that online shopping promotes household consumption and reduce household savings rate.Household consumption can be divided into consumption and offline consumption according to the way of shopping.The results find that online shopping has certain crowding-out effect on households' offline consumption.The consumption increasing effect of online shopping is larger for wealthier households,while the crowding out effect of online consumption on offline consumption is smaller for wealthier households.Further analysis show that wealthier households are more likely to shop online due to convenience and diversity,this finding indicates that online shopping promotes household consumption through decreasing searching cost and expanding consumption market.This paper provides empirical evidence for the use of 'internet plus'to expand domestic demand and promote the upgrading of consumption.

关 键 词：网络购物 总消费 储蓄率 线下消费 挤出效应 

分 类 号：F126.1[经济管理—世界经济] F724.6