新媒体时代下传统媒体的影响力突围  

Influence Breakthrough of Traditional Media in the New Media Era

作　　者：杨济泽 YANG Jize(Interview Centre, Lianyungang Daily, Lianyungang 222006, Chin)

机构地区：[1]连云港日报社采访中心,江苏连云港222006

出　　处：《淮海工学院学报（人文社会科学版）》2017年第12期59-61,共3页Journal of Huaihai Institute of Technology(Humanities & Social Sciences Edition)

摘　　要：在网络媒体的重重围困之下,如何实现传统媒体影响力的突围,是当前传统媒体探索的重点。对《连云港日报》近年来采取"扬长避短"的做法进行了分析,试图探索出一条适合传统媒体尤其是纸质媒体的影响力突围之路。Under the heavy siege of internet media, how to realize the breakthrough of influence of tradi- tional media is the focus of current traditional media exploration. In this paper, the ＂avoiding weaknesses＂ approach by Lianyungang Daily in recent years is analyzed in an attempt to explore suitable way for tradi- tional media, especially in terms of the influence breakthrough of paper media.

关 键 词：传统媒体 影响力 借力 创新 突围 《连云港日报》 

分 类 号：G216[文化科学—新闻学]