NBA强势进入对CBA的影响及对策分析  

Analysis on the Impact of Strong NBA on CBA and Its Countermeasures

作　　者：甘荔桔[1] 李成梁[1] 

机构地区：[1]沈阳体育学院运动训练学院,辽宁沈阳110102

出　　处：《沈阳体育学院学报》2017年第5期115-120,共6页Journal of Shenyang Sport University

基　　金：辽宁省社科基金项目:辽宁省高校高水平运动员自我管理研究(L16BTY008)

摘　　要：对NBA与CBA在中国篮球市场中的地位及其形成原因进行分析,并借助"元规范"理论对NBA掠夺中国篮球市场资源对CBA的危害性进行阐释。研究表明:CBA与NBA的市场竞争中,在联赛核心资源(教练员和运动员等)、球迷资源、赞助商资源、媒体资源等方面全方位处于劣势,NBA在中国篮球市场的强势地位一旦确立,将会对CBA发展造成致命影响。建议CBA应依托举国体制优势成为中国篮球市场开发的"元规范"强势主体,加强与媒体巨头合作,激活俱乐部参与活力,积极学习NBA先进理念;同时加快中国竞技篮球各级系统规模与质量建设,尽快提高中国篮球运动员的竞技能力。The status and forming reason of NBA and CBA in Chinese basketball market are analyzed, and the ＂meta standard＂ theory is used to explain the harmfulness of NBA Robbing Chinese basketball market resources to CBA. Researches shows that in the market game between CBA and NBA, the core resources （coaches and athletes, etc. ）, fans, sponsors, media resources and so on are all at a disadvantage： once NBA＇ s strong position in China＇ s basketball market established, it will cause fatal impact on the development of CBA. CBA should rely on the advantages of the whole nation system and become the ＂meta standard＂ strong subject of the process of the development of China basketball market, and strengthen cooperation with the media giant, activate the clubs＇ participation vitality, learn from positive NBA advanced concepts;and speed up the China competitive basketball at all levels of system scale and quality construction, and improve the China basketball athletes＇ competitive ability as soon as possible.

关 键 词：元规范 市场竞争 举国体制 竞技篮球系统规模 俱乐部运营活力 

分 类 号：G841[文化科学—体育训练]