传播、仪式与权力:对理疗仪群体的质性研究及思考  

Communication,Ritual and Power:Qualitative Research on Physiotherapy Instrument Clients

作　　者：白洪谭[1] 

机构地区：[1]中国传媒大学传播研究院,北京100024

出　　处：《徐州工程学院学报（社会科学版）》2017年第6期74-80,共7页Journal of Xuzhou Institute of Technology：Social Sciences Edition

摘　　要：理疗仪群体日常的传播仪式影响着理疗仪群体的内部结构与权力并最终影响着理疗仪群体的个性。理疗仪群体阶层较为相似,她们把体验理疗仪想象为一种城市生活方式,并通过群体之间衣食住行的比较获得满足并赋予日常生活以意义;理疗仪群体通过共同的行为仪式建构了组织文化,其背后是正常组织生活的缺失和网络空间与现实空间对她们的双重挤压;理疗仪群体的存在还反映了健康传播运动的缺位以及家庭和社区对退休或内退的中老年人精神关注的不足。这些曾经有强烈群体归属感的人被推向了孤独的城市,成为商家、宗教和非法营销组织的猎物。研究理疗仪群体对于了解城市不同群体的生活方式、精神结构和情感诉求以及群体背后的政治、经济和文化因素,同时在促进健康传播运动的开展,建构和谐的社会关系,防止商业行为的误导方面有重要意义。The daily communication rituals of Physiotherapy Instrument Clients affect their internal structure and power and ultimately affect their group personality. With similar social status, they experience the physiotherapy instrument as a way of urban life to compare every aspects with each other,gaining sense of satisfaction and meaning of life, through which they build their organizational culture. However, the real reason lies in the loss of normal life and the double squeezing of cyberspace and reality space, and, the most important,the absence of healthy training communication and the insuficient focus of family and community. People who had a strong sense of belonging ever before are now pushed to a lonely city and become the preys of businesses, religions and illegal marketing organizations. Therefore, it is meaningful to study their lifestyle, mental structures and emotional appeals, as well as the political, economic and cultural factors to promote the development of healthy communication, build harmonious social relations and prevent misleading business practices.

关 键 词：理疗仪群体 健康传播 仪式 权力 群体认同 

分 类 号：G203[文化科学—传播学]