城市商业综合体商圈划分及其对住宅的增值效应——以杭州主城区为例  

Identifying Commercial Complex Trade Areas and Its Value-Added Impact on Housing: The Case of Hangzhou

作　　者：陈阳[1] 岳文泽[1] 高佳斌 

机构地区：[1]浙江大学土地管理系,中国浙江杭州310058

出　　处：《经济地理》2017年第11期68-75,共8页Economic Geography

基　　金：国家社会科学基金重点项目(14AZD124);国家自然科学基金项目(41671533);中央高校基本科研业务费专项

摘　　要：探究城市商业综合体的商业辐射及其对住宅的增值效应,既是城市商业设施规划布局的现实需要,也是协调城市商业与居住功能的理论需求。基于多重吸引力的哈夫模型刻画了杭州商圈空间分异与服务等级,并基于高德地图路径规划构建城市商圈对住宅增值效应的GWR模型,揭示其增值强度及空间特征。结果表明:(1)杭州城区中心综合体商圈交错分布,外围商圈规模较大。城区中心由黄龙体育中心、杭州大厦和湖滨银泰三大商圈构成,城市西部、北部商圈竞争激烈,格局分布散乱,而城东、滨江、城西南片区因大型商业综合体鲜有布局,商圈规模较大。(2)从服务等级来看,杭州商业综合体商圈的数量结构呈金字塔形,都市级向社区级数量逐渐增多。老城区都市级商圈商业规模有限且服务压力较大,而万达广场、丁兰广场等社区级商圈的商业综合体体量庞大但尚未构成服务体系,体现了杭州商圈商业规模与服务人口不匹配的现状。(3)杭州商业综合体对住宅增值梯度为每减少1分钟时耗增加191元/m2,增值梯度呈现城西南向东北递增趋势,最大为下沙高教园区、九堡镇,最小为城西南角。Dissecting trade area of commercial complex and its value-added effect on housing is not only a basic task to planning urban commercial facilities but a theoretical demand to harmonize urban commercial function with residential function. Huff＇ s model with multiple attractive factors was employed to investigate spatial variation and service level of urban trade areas in Hangzhou. Besides, geographical weighted regression model with space-time accessibility from commercial complex to residence communities based on route programming in Gaode map was employed to explore urban trade areas effect on housing. Results can be concluded as follows： （1）While trade areas in inner city are intertwined, trade areas in urban periphery are sparse and large-scale. Compare with trade areas in urban core where is merely composed of Huanglong Gymnasium, Hangzhou Tower and Lakeside Yintai, intense competition among trade areas occurs in the west and north city. Trade areas in the east, southwest and Binjiang district are relatively large scale owing to the absence of commercial complexes. （2）While trade areas of metropolis level in old urban region are limited in size to serve large population, trade areas of community level including Wanda Square and Dingqiao Square keep tremendous volume but fail to form a service system, which indicates that trade areas exist a mismatch between commercial complex size and service population. （3） The value-added effect gradient of commercial complex to residential community decreases 191 yuan/m2 each minute, and the gradient increases from southwest to northeast, the most intense gradient appears in Xiasha and Jiubao but the southwest is the weakest.

关 键 词：城市商业综合体 商圈 住宅 房价 增值效应 杭州 

分 类 号：F293.346[经济管理—国民经济]