天猫平台入驻店铺时空格局及变化特征  

The Spatio-Temporal Pattern of Stores Enter into the Tmall Platform

作　　者：丁疆辉[1] 吴建民[2] 李冰洁[1] 

机构地区：[1]河北师范大学,中国河北石家庄050024 [2]石家庄邮电职业技术学院,中国河北石家庄050021

出　　处：《经济地理》2017年第11期136-144,共9页Economic Geography

基　　金：国家自然科学基金项目(41671127;41371006);河北省教育厅重点基金项目(ZD2015075)

摘　　要：电商平台是电子商务推进中买卖双方需共同访问的"场所","场所"中入驻商家在平台上实现了虚拟集聚,商家的虚拟集聚状态与实际地理区位间关系的探讨成为重要视角。以天猫平台中入驻店铺为研究对象,利用变异系数、空间自相关模型等分析方法,揭示网络空间虚拟集聚的店铺其在地理空间中的区位特征及变化趋势。结果发现:(1)天猫平台上店铺数量不断增加,店铺实际区位不断扩展,东部沿海新增店铺数量显著高于中部、西部地区;(2)省域尺度,店铺空间集聚特征明显,但集聚趋势弱化;(3)城市层面,天猫店铺的空间集聚尚不显著,但集聚类型稳定,且有逐步增强的趋势。总之,天猫店铺的集聚特征依然明显,只不过集聚趋势表现出区域的差异性、尺度的复杂性和时间的变化性。The platform of e-commerce is a ＂place＂ that the buyers and sellers need to visit, the enterprises form virtual agglomeration on the platform,the discussion of the relationship between the virtual agglomeration state and the actual geographical location has becomes an important perspective.Taking the online stores on the Tmall platform as the research object and based on the analysis of variance coefficient and spatial autocorrelation model, this paper reveals the location characteristics and the changing trend of the store in the virtual space. The results show that： （1） the number of online stores on the Tmall platform is increasing, the actual location of the online stores is expanding constantly, and the number of new shops in the east coast is significantly higher than that in the central and western regions.At the province scale, the characteristics of spatial agglomeration are obvious, but the agglomeration trend is weakened;At the urban level, the spatial agglomeration of Tmall stores is not significant, but the type of agglomeration is stable, and there is a trend of gradual enhancement.In short, the clustering characteristics of Tmall stores are still obvious, merely the trend of agglomeration shows the regional differences, the complexity of scale and the change of time.

关 键 词：新业态 电子商务 电商平台 天猫 店铺 空间扩展 集聚趋势 

分 类 号：F724.6[经济管理—产业经济]