需求和成本同时扰动下零售商双渠道供应链协调研究  

Coordinating a Retailer's Dual-channel Supply Chain under Demand and Production Cost Disruptions

作　　者：吴晓志[1] 陈宏[2] 张俊[2] 

机构地区：[1]电子科技大学中山学院,广东中山528400 [2]电子科技大学经济与管理学院,成都611731

出　　处：《系统管理学报》2017年第6期1151-1157,1167,共8页Journal of Systems & Management

基　　金：国家自然科学基金资助项目(71472026;71761020);广东省自然科学基金资助项目(2016A030310020);广东省哲学社科规划资助项目(GD15XGL04)

摘　　要：供应链中存在一个制造商和一个同时拥有电子渠道和传统渠道的零售商,当突发事件导致供应链发生需求和生产成本同时扰动,通过K-T条件求出不同扰动区域的双渠道供应链最优渠道零售价格和生产数量。通过比较供应链沿用平稳状态下的定价和生产策略,划分出发生扰动后原策略的决策区间,得到不同扰动区间下扰动信息的价值;设计了数量折扣契约协调需求和生产成本同时扰动下的双渠道供应链。研究表明:数量折扣契约可以协调扰动下的零售商双渠道供应链,契约参数存在无穷多个组合;而平稳状态下的双渠道供应链的协调策略也可以同时给出,该契约具有一定的抗突发事件能力。Consider a supply chain consisting of a manufacturer and a retailer, in which the retailer has a dual sale channel, i. e. , a traditional channel and an electronic channel. The optimal channel retail price and production quantity in different disruption areas can be determined by K-T conditions when demand and production cost disruptions occur simultaneously. The decision intervals after disruptions under the original strategy can be divided and the values of the disruption information can be obtained under different disruption intervals. Based on that, we design a quantity- discount contract to coordinate the dual-channel supply chain under demand and production cost disruptions. Our results show that the quantity-discount contract can coordinate the retailer; s dual-channel supply chain when disruptions happen. In addition, there exist infinite combinations of contract parameters, and the coordinated strategy in the steady state can also be obtained at the same time. We further show that our proposed quantity-discount contract has certain anti-disruption ability.

关 键 词：双渠道 需求扰动 生产成本扰动 数量折扣契约 

分 类 号：F224[经济管理—国民经济]