水墨元素在书籍装帧设计中的“简意风格”研究  

Simple Style of Ink Element in the Book Binding Design

作　　者：王春涛[1] 开卫菊 

机构地区：[1]天津理工大学,天津300384

出　　处：《包装工程》2017年第22期80-83,共4页Packaging Engineering

摘　　要：目的运用"简意风格"的设计理念和方法,结合高度概括的水墨设计语言,将水墨元素应用在书籍设计中,为书籍创作探索新的思路。方法通过阐述"简意风格"设计方法和功能,探讨书籍设计中的传统水墨元素的创新应用。结论利用精简概括的水墨设计语言为现代书籍设计营造出意境丰富、版式简洁和具有视觉冲击力的优秀书籍设计作品。Using ＂Jane style＂ design concept and methods, combined with the highly generalization of ink and design language, applied ink element in the design of books, the new train of thoughts are explored for the creation of books. It discusses the design method and function of ＂simple style＂ and the innovative application of traditional ink element in book design. Using concise summary of ink painting design language for the modern books design creates a rich artistic conception, concise format and the excellent book design with visual impact.

关 键 词：水墨元素 简意风格 功能表达 创新应用 

分 类 号：J524[艺术—艺术设计]