文化距离对中国木质家具出口贸易的影响  

The Influence of Cultural Distance on China's Wooden Furniture Export

作　　者：郑义[1] 林恩惠[1] 戴永务[1] 

机构地区：[1]福建农林大学管理学院,福州350002

出　　处：《林业经济问题》2017年第6期20-25,共6页Issues of Forestry Economics

基　　金：国家自然科学基金青年项目(71203027);福建农林大学杰出青年科研人才计划项目(xjq201633);福建农林大学科技创新专项基金资助项目(CXZX2016211;CXZX2016213;CXZX2016231)

摘　　要：基于1992—2015年中国与42个国家或地区的双边贸易数据,借鉴Hofstede文化维度理论测算文化距离,并运用拓展后的引力模型检验文化距离对中国木质家具出口贸易的影响方向和影响路径。实证研究结果表明:在影响方向上,文化距离促进了中国木质家具出口;在影响路径上,文化距离通过满足进口国(地区)消费者对木质家具的多样化需求起作用;在影响对象上,文化距离仅显著影响中国对高收入国家(地区)的木质家具出口。据此,提出挖掘木质家具传统文化、加大产品差异化等建议。⑴Background——China is the largest exporter of wooden furniture in the world.The production and export of wooden furniture have expelled the development of raw materials of Chinese forest products,initial processing,and highly processed products,brands and channels construction of the whole industry chain.Promoting the steady growth of the export of wooden furniture is a key measure to improve the comprehensive efficiency of China's forestry,optimize the supply structure of forest products,and promote the structural reform of forestry supply-side.Bearing culture connotation is the important value of wooden furniture,and it is the important factor that affects domestic and foreign consumers to buy wooden furniture.But up to 2017,it is unclear what is the influential direction and how is the cultural distance from importing countries on China's wooden furniture export.On one hand,cultural distance may increase the cost of trade,thus restricting the export growth of China's wooden furniture.On the other hand,cultural distance can promote the growth of China's wooden furniture export by enriching products'diversity and meeting the diversified demand of consumers in importing countries.And this issue makes Chinese wooden furniture's design style,brand building such key decisions of the international market be lack of theoretical basis.⑵Methods——We collected the balanced panel data of 42 countries from 1992 to 2015.In 2015,China exported wooden furniture to 42 sample countries for 19.811 billion dollars,accounting for 86.67%of the total export of China's wooden furniture,which makes these samples have a strong representativeness.With the definition of the International Convention of the Commodity Name and Code Coordination System for wooden furniture edited by the world customs organization in 1992,according to the above HS codes,China's wooden furniture amount of export could be collected towards 42 sample countries during 1992 to 2015 from the UN Comtrade,namely the dependent variable.The main data sources

关 键 词：木质家具 出口贸易 文化距离 面板数据 文化维度理论 

分 类 号：F752.658[经济管理—国际贸易]