Brand Narration and Fashion Films  

作　　者：Simonetta Buffo 

机构地区：[1]Università Cattolica del Sacro Cuore and Istituto Marangoni, Milan, Italy

出　　处：《Journalism and Mass Communication》2017年第6期292-304,共13页新闻与大众传媒（英文版）

摘　　要：Starting from the new approaches of brand communication in New Millennium Era, we show why, according to us,the fashion film is a powerful tool in defining and strengthening the visual identity of a fashion brand. Our analysisis focused on ordering the different kinds of narration in this special category of orl-line videos and we discover thatthey work about the three fundamental parameters of the Visual Identity Model.

关 键 词：FASHION film BRAND NARRATION branded CONTENTS video on line NATIVE ADVERTISING 

分 类 号：G2[文化科学]