剧场类旅游演艺产品游客满意度研究——以新疆《丝路秀》为例  

Analysis of Tourist Satis Faction of Theatre Tourism Performing—A Survey of the Silk Road Show as an Example

作　　者：阿依提拉.库尔班 孙浩捷[1] 

机构地区：[1]新疆师范大学地理科学与旅游学院,新疆乌鲁木齐市830054

出　　处：《安徽农业科学》2017年第35期182-185,208,共5页Journal of Anhui Agricultural Sciences

摘　　要：以新疆的剧场类旅游演艺产品之一爯丝路秀爲为例,对新疆剧场类旅游演艺的现状进行分析,对游客满意度和新疆剧场类旅游演艺发展情况进行分析.通过设计调查问卷,发放问卷收集数据和开发商访谈,结合游客的满意度调查情况并对新疆剧场类旅游演艺存在的问题进行剖析;分析影响游客满意度的因素,最终提出提高游客满意度的解决方法并提出了改善意见.目的是为建设"丝绸之路文化产业带"增添亮点.In this paper,one of the Xinjiang tourism performing products Silk Road Show was taken as an example,the status quo of Xinjiang the-ater tourism performing arts,tourist satisfaction and the development of Xinjiang theater tourism performing arts were analyzed. By designing ques-tionnaires, issuing questionnaires,collecting data and interviewing developers,combining with tourists^satisfaction survey,the problems existing in Xinjiang theater tourism performing arts were analyzed. Factors affecting visitor satisfaction were analyzed, and the solutions to improve tourist sat-isfaction were finally put forward as well as the suggestions for improvement. The purpose was to add bright spots to the construction of ＂ Silk Road cultural industry belt＂.

关 键 词：剧场类旅游演艺 满意度 丝路秀 新疆 

分 类 号：F590.7[经济管理—旅游管理]