从校徽看大学视觉识别系统的构建——以“211”工程大学为例  

Constructing Visual Identity System of Universities Via University Badges:Take 211-Projects Key Universities as an Example

作　　者：包国宪[1] 李一亨 

机构地区：[1]兰州大学管理学院,兰州730000

出　　处：《山东高等教育》2017年第5期1-6,共6页Review of Higher Education

摘　　要：校徽是一所大学的重要标志之一,包含"意"、"象"两个层面。"意"为大学之魂,是办学理念、文化精神、价值追求,是"象"之表现内容;"象"为表象,是"意"之表现形式,是各种元素符号的艺术设计和整体表达。意象完美统一于校徽,达到美化学校、塑造形象的目的,具有育人为本、科学为根、文化为魂、特色多元、浑然一体、非功利性、大众认同的特性。The university badge is one important symbol of the university with dual concepts in i t,namely,the “ image” and the “meaning ” The umeaning” is the soul of the university, embodying its educational philos-ophy, cultural spirit and value pursuit. The “ image” is the manifestation of the “ meaning” with all the artisticdesigning and presentation. The “ meaning” is the content of the “ image” and the two combine perfectly in theuniversity badge to fulfill the goal of beautifying the university and constructing the image. The badge has the features as it is education-orientated , science-rooted , culture-centered , multivariable , integrated , non-profit and with popular approval.

关 键 词：大学文化 大学视觉形象 大学视觉识别系统 校徽设计 

分 类 号：G64[文化科学—高等教育学]