基于区域文学资源的连云港文化旅游开发现状与优化策略  

On the Development Status Quo and Optimization Strategy of Cultural Tourism in Lianyungang Based on Regional Literature Resources

作　　者：王林[1] 尚继武[1] 

机构地区：[1]连云港师范高等专科学校学报编辑部,江苏连云港222006

出　　处：《连云港师范高等专科学校学报》2017年第3期8-15,共8页Journal of Lianyungang Normal College

基　　金：江苏省连云港市文化创新应用研究课题"基于连云港区域文学资源的文化旅游开发研究"(项目编号:LWHKT1708)

摘　　要：丰富的文学资源既是连云港文化旅游开发的坚实基础,也与连云港打造文化旅游特色具有内在切合性,更具有接受当代阐释的必要性。连云港依托文学资源的文化旅游开发取得了一些成效,但存在文学内涵发掘不到位、文创产品种类单一、吸引游客"底气"不足等问题。连云港可以采取培育崇敬经典与作家的文化情怀、推进文化旅游的全域性开发、虚实兼顾开发文化旅游产品等措施,提高域内文化旅游的开发质量与业态水平。The abundant literature resources not only lay a solid foundation for exploring the cultural tourism in Lianyungang,but also correspond with developing the cultural tourism features of the city.Therefore,it＇s necessary to interpret the literature resources of Lianyuangang from the contemporary point of view.Based on literature resources,Lianyungang has got some success in exploring cultural tourism.However,there are also some problems,such as the under-excavation of literary connotation,monotonous category of cultural and creative products as well as ＂lack of confidence＂ in attracting tourists.In order to improve the quality and business format of regional literature tourism,Lianyungang can adopt a series of measures,including cultivating the culture of reverence for classics and writers,promoting the exploration of literary tourism comprehensively,along with developing literary tourism products virtually and fictitiously.

关 键 词：文学资源 文化旅游 开发现状 优化策略 

分 类 号：F592.7[经济管理—旅游管理]