襄城区旅游产业发展机遇与对策研究  

Research on the Development Opportunities and Countermeasures of Tourism Industry in Xiangcheng

作　　者：覃晓曦 陈海艳 王瑞祈 朱运海[1] 

机构地区：[1]湖北文理学院管理学院,湖北襄阳441053 [2]襄阳市东风中学,湖北襄阳441000 [3]襄阳市第五中学,湖北襄阳441004

出　　处：《襄阳职业技术学院学报》2017年第6期5-10,14,共7页Journal of Xiangyang Polytechnic

基　　金：湖北省教育厅人文社会科学青年项目(15Q193)

摘　　要：襄城区旅游业发展中存在有人气无财气、有说头无玩头、有要素无产业、有业态无品质等四方面的问题。同时面临着影视拍摄、全域旅游创建、政府申遗、休闲度假、航空高铁等方面的发展机遇。为了更好地推进襄城区旅游发展,需要做好整合资源、线路策划、要素配套、环境优化、业态提升、职能强化等方面工作。There are four aspects of the problem in tourism development of Xiangcheng： there are more tourists but less profit, sound nice but not fun, have tourism elements without industry, more operating patterns but low quality, etc. At the same time it faces the development opportunities, such as film and television shooting, the creation of global tourism, the government application for the list of world heritage, leisure vacation, aviation and high-speed train. In order to better promote the development of tourism in Xiangcheng region, we need to integrate the resources, plan the routes, support the elements, optimize the environment, upgrade the business format, and strengthen the functions.

关 键 词：襄城 文化旅游 旅游业发展 

分 类 号：G124[文化科学]