北京5A级旅游景区入境游客感知形象:构成要素与差异性辨识  

International perceived image of 5A-grade scenic spots in Beijing: Elements identifying and differences analysis

作　　者：汪秋菊[1] 刘宇 张弛 王静[1] 

机构地区：[1]北京联合大学旅游信息化协同创新中心,北京100101

出　　处：《世界地理研究》2017年第6期154-164,共11页World Regional Studies

基　　金：北京市教育委员会面上项目(KM201611417003);北京市属高校高层次引进与培养计划项目(CIT&TCD201404079)

摘　　要：本文以入境游客为研究对象,利用网络爬虫程序,采集Tripadvisor旅游评价网站社区发布的用户贡献内容,设计了旅游景区感知形象评价指数、好评率等指标,结合SPSS统计分析方法与文本分析方法,利用Leximaner软件识别北京5A级旅游景区感知形象的构成要素,分析不同旅游景区、不同游客评价等级的感知形象差异性。研究结果表明,入境游客感知形象的构成要素主要包含五个方面:吸引物、体验、服务、人们及交通等。慕田峪长城旅游区、天坛公园国际形象评价值最高,恭王府景区国际形象评价值最低;与游客评价等级1~3级关联密切的景区为:明十三陵、恭王府和故宫,入境游客对于景区提供的纪念品、食物、门票等方面服务并不满意。与旅游景区形象4~5评价等级密切相关的景区为:慕田峪长城、颐和园、天坛和奥林匹克公园,入境游客对于景区旅游吸引物、景区内部交通及接触的当地居民等旅游体验水平较高。Using web crawler program, and user-contributed content of 5A-classtourist attractions in Beijing from travel review sites of Tripadvisor, thispaper uses leximaner software for text analysis, and identifies not only thedimensions of perceived image of inbound tourists to scenic spots, but alsothe differences of perceived image between different scores that touristsgive. The results show that Beijing＇s perceived image of 5A-class scenic spotsfrom inbound tourists mainly includes five aspects： ＂attraction＂, ＂experi-ence＂, ＂service＂, ＂people＂ and ＂Traffic＂ and so on, Mutianyu Great Wall andthe Temple of Heaven Park are of the highest value, Gongwangfu is the lowestone. Scenic spots that belong to 1 to3 score is related to Ming Tombs, PrinceGong＇s Palace and the Forbidden City. Inbound tourists are not satisfied withsouvenirs, scenic spots, food, tickets, etc. provided by scenic spots. Scenicspots evaluated4 to5 points are related to Mutianyu Great Wall, SummerPalace, Temple of Heaven and the Olympic forest park, and inbound tourists issatisfied with tourism attractions, internal traffic and local residents.

关 键 词：入境游客 形象 5A级旅游景区 用户贡献内容 

分 类 号：F592.7[经济管理—旅游管理]