冬奥会背景下我国滑雪旅游产业发展的探析  

Development Explorations of Ski Tourism Industry under Background of Olympic Winter Games

作　　者：王萍[1] 费郁红[1] 孙洋[1] 

机构地区：[1]哈尔滨体育学院,黑龙江哈尔滨150008

出　　处：《哈尔滨体育学院学报》2017年第6期51-55,共5页Journal of Harbin Sport University

基　　金：黑龙江省高等教育科学研究"十三五"规划课题(编号:16G317);哈尔滨体育学院院级课题(编号:2016XJ002)

摘　　要：本文从多个层面和维度搜集了产业信息,采用文献资料、实地调查及专家访谈等研究方法,对我国滑雪旅游产业的发展状况进行调查、分析和总结,揭示了行业及市场发展背景、动态和效益,面对未来发展滑雪旅游产业的挑战,提出了以"生态+文化保护"为前提,建立滑雪场旅游资源评估标准体系;以市场为导向,打造多业态的滑雪旅游发展模式;以科技为助力,为滑雪旅游产业链注入新活力;以民办非企业单位为主体,建设滑雪旅游产业的社会服务平台的建议,实现滑雪旅游产业经济、社会、民生及生态效益的完美结合,以期为行业决策提供参考,推动我国体育旅游产业的可持续发展。The tourism and the development of the ski industry are closely related. Using the methods of literature analysis, field surveys and expert interviews, this paper analyzes ski tourism industry from the aspects of the environment, the development characteristics and value. On the basis of the research above, as well as the history and current situation in Chi-na, this paper proposes that professional ski tourism industry managers and officials should follow these principles. Meanwhile, this paper aimed to provide a reference to improve de-velopment of sports in our country and promote sports tourism industry under the new period.

关 键 词：冬奥会 滑雪旅游产业 可持续发展策略 

分 类 号：G80-05[文化科学—运动人体科学]