高校图书馆社交媒体阅读推广实证研究  

An Empirical Study on University Library Reading Promotion Based on Social Media

作　　者：史艳丽[1] 

机构地区：[1]华南农业大学图书馆

出　　处：《图书馆论坛》2018年第1期86-91,共6页Library Tribune

基　　金：广东省图书馆科研课题"基于社交媒体的高校图书馆阅读推广策略研究与平台构建"(项目编号:GDTK1507)研究成果

摘　　要：文章通过调查问卷分析高校图书馆用户对社交媒体阅读推广的需求和影响因素。研究表明:微信是用户使用频率最高的社交媒体,图书推荐是用户评价度最高的微信阅读推广类型,阅读服务是用户需求度最高的社交媒体阅读推广类型;用户的性别、学科背景和年级对需求存在显著影响。文章建议:建设以微信、微博为主的阅读推广平台,加强社交媒体阅读服务,积极开展推广活动,提供差异化的阅读推广服务,强化社交媒体平台的宣传推广。This paper makes a questionnaire survey on how the social media influences the reading promotion ofuniversity library. The results show that Wechat is the most frequently used social media;Recommended Books ishighly praised by social media users;reading service is the most demanded mode of social media readingpromotion;gender,discipline and grade have significant impacts on demands. The author puts forward fiveproposalsconstructing reading promotion platform based on Wechat and microblog,strengthening social mediareading services,actively carrying out promotional activities,providing differentiated reading programs andadvocating the social media platform.

关 键 词：高校图书馆 阅读推广 社交媒体 微信 

分 类 号：G252.1[文化科学—图书馆学] G258.6