广西“壮族三月三”歌圩文化品牌创新策略研究  

Research on Cultural Brand Innovation Strategy for the Zhuang Ethnic Folk Song Fairs on “Chinese Lunar March,3” in Guangxi

作　　者：黄瑛[1] 

机构地区：[1]广西财经学院文化传播学院,广西南宁530003

出　　处：《南宁职业技术学院学报》2017年第6期82-85,共4页Journal of Nanning College for Vocational Technology

基　　金：广西壮族自治区哲社课题<"互联网+"时代背景下广西少数民族特色文化产业创新发展路径研究>;(15PMZ001)

摘　　要：广西"壮族三月三"歌圩品牌的树立能带给壮乡人民强烈的民族认同感和归属感,起到潜移默化的教育作用。只有进一步强化这一民族品牌,用现代科技修复创新歌圩的文化内容和形式,建立歌圩生态保护区,培育歌圩传承人,才能更好地保护和传承壮族歌圩文化。Establishment of folk song fairs brand for the Zhuang ethnic “Chinese lunar March, 3” festival con-tributes to the Zhuang ethnic people＇ strong sense of national identity and belonging, and an imperceptible education effect as well. The Zhuang ethnic folk song fairs culture can only be better inherited and protected by further strengthening this national brand, using modern technology to renovate and innovate the contents and forms of folk song fairs, constructing folk song fairs ecological protection zone,and cultivating inheritors of folk song fairs.

关 键 词：壮族三月三 歌圩 文化品牌 创新 

分 类 号：G03[文化科学]