对“互联网+”时代女性创业的思考  

Reflections on female entrepreneurship in the era of internet plus

作　　者：陈志娟[1] 

机构地区：[1]中国传媒大学媒介与女性研究中心,北京100024

出　　处：《河北师范大学学报（哲学社会科学版）》2017年第6期113-119,共7页Journal of Hebei Normal University(Philosophy and Social Sciences)

基　　金：企事业单位委托项目(项目编号:HW17127)

摘　　要："互联网+"时代,性别鸿沟缩小了,社会发展进入大众营销时代,创业环境得到改善,从而赋予了女性表达权利和展示才能的机会,为女性创业赋能。随着互联网的渗透,女性创业更多地基于兴趣爱好,机会型创业比重增加,着眼于身边的社会痛点,女性创业群体走向成熟。女性创业重塑了女性形象,彰显了现代女性自立自爱自强自信的性格,女性的判断能力和开拓创新精神得到了充分发挥。为了进一步促进女性创业,政策的着力点应以赋权女性为中心,营造促进女性创业的环境,着力培育女性创业主体,完善女性创业融资体系。In the era of internet plus,gender gap has been decreasing,but mass marketing is growing,environment improving for start-ups by women.Their entrepreneurship is characterized with interests and hobbies initiated by opportunities,that has reconstructed the image of women with self-reliance,self-esteem,self-confidence,and self-improvement.In starting a business,women have brought their keen sense of judgement and pioneering spirit into a full play.Moreover,measures are to be taken to build up the amenable environment in favor of empowerment,entrepreneurial training and financing mechanism for women.

关 键 词：互联网+ 女性 女性创业 女性发展 

分 类 号：G206[文化科学—传播学]