基于市场营销学视角的工会工作思考  

Thoughts of Work in Trade Union from the Perspective of Marketing

作　　者：孙晋[1] 

机构地区：[1]江西省总工会干部学校,南昌市330103

出　　处：《天津市工会管理干部学院学报》2017年第4期1-6,共6页Journal of Tianjin Trade Union Administrators’ College

摘　　要：各级工会组织在党的领导下,代表职工的利益,依法维护职工的合法权益,但在现实工作和生活中,工会组织却对职工缺乏吸引力和凝聚力。市场经济条件下,各级工会组织应当转变工作观念和方式方法,建立自己的"营销之道",像企业营销产品一样去营销工会的服务,从分析市场机会、目标市场营销、确定市场营销策略和市场营销活动管理四个方面入手不断加强和改进工会工作。Trade unions at all levels, representing the interests of employees, protect legal rights and interests of employees under the leadership of the party. However, in reality, these trade unions are relatively lack of capability to attract or organize those employees. Under the condition of market economy, trade unions at all levels should change their concept of work as well as their approaches and ways, to construct their own “pattern of promotion” , promote the service provided by trade unions like enterprises promoting their products, to continuously enhance and improve the work of trade unions from four aspects including marketing opportunities analyzing, targeting marketing, marketing strategies determining and marketing activities managements.

关 键 词：市场营销学 工会工作 职工需求 

分 类 号：D412.6[政治法律—政治学]