基于SICAS模型的图书馆移动阅读推广模式探索与实践——以四川大学图书馆为例  

Exploration and Practice of Mobile Reading Promotion Based on SICAS Model in the Library——Taking Sichuan University Library as an Example

作　　者：于姝[1] 姜晓[1] 李桂华[2] 李晓蔚[1] 赵靓[1] 

机构地区：[1]四川大学图书馆 [2]四川大学公共管理学院信息资源管理系

出　　处：《国家图书馆学刊》2017年第6期34-42,共9页Journal of The National Library of China

基　　金：国家社会科学基金重点项目"全媒体环境下复合阅读行为及其阅读推广对策研究"(项目编号16ATQ005)研究成果之一

摘　　要：利用移动媒体开展移动阅读推广,可以更好地发挥图书馆的阅读引领作用,而以移动互联时代的用户消费行为模型——SICAS为基础,可以构建适应当下阅读行为新变化的高校图书馆移动阅读推广模式。从高校图书馆用户行为变化、新媒体技术环境支持等角度分析SICAS模式用于图书馆移动阅读推广的可行性,并以四川大学图书馆为例,用案例分析的方式论证基于SICAS的高校图书馆移动阅读推广的实践意义,尝试构建高校图书馆移动阅读推广模式,以期为移动互联环境下的图书馆阅读推广工作提供创新性思路与策略。Using mobile media to promote mobile reading can better play the lead role of the library in reading,and using the user behavior model—SICAS in the era of mobile Internet can construct the model of mobile reading promotion in the library applicable to current behavior change. The paper analyzes the feasibility of SICAS model used in library mobile reading promotion from the view of library user behavior change,new media technology and environment support. Taking the Sichuan University Library as an example,the paper demonstrates the practical meaning of mobile reading promotion in the library based on SICAS Model and constructs the mobile reading promotion model of the library using the case study method,and provides innovative ideas and strategies for library reading promotion work in mobile Internet environment.

关 键 词：移动阅读推广 SICAS 社会化网络营销 图书馆 

分 类 号：G252.17[文化科学—图书馆学] G258.6