峨眉武术文化普及与推广路径的选择——从“线下”到“线上”  

Path Selection for Emei Wushu Culture Popularization and Promotion——From “Offline” to “Online”

作　　者：吴保占[1] 王凯 WU Baozhan;WANG Kai(a. College of Spor;b. College of Fanchangjiang Journalism, Neijiang Normal University, Neijiang, Sichuan 641199,Chin)

机构地区：[1]内江师范学院体育学院,四川内江641199 [2]内江师范学院范长江新闻学院,四川内江641199

出　　处：《内江师范学院学报》2017年第12期37-41,共5页Journal of Neijiang Normal University

摘　　要：峨眉武术文化的普及与推广面临着前所未有的挑战,为此,文章简述了峨眉武术文化普及推广的演进时段与路径,分析了其状况问题与因由,认为出现了资源隔离产生的孤岛现象和传统观念导致"线下"定点普及所导致的推广困境,进而提出了"线下"+"线上"的普及推广路径:一是建立新媒体矩阵,破除"隔离"构建"联合"的融媒体传播路径,二是革新"观念",塑造"线上线下"自由切换和连接的传播路径,以适应信息社会发展,着力推进峨眉武术文化普及推广,以满足人民大众需求.The popularization of Emei Wushu culture is faced with tough challenges.A brief introduction of the evolving periods and path is given for the promotion and popularization of the Emei Wushu and an analysis of the existing problems and leading causes are made and it is concluded that the phenomenon of＂information island＂is emerging due to the resources separation and the plight of popularization arises from the off-line fixed point promotion owing to traditional concepts.Therefore,a popularization path both online and off line is put forward：1.new media matrix shall be established so as to eliminate separation in order that an allied integrated propagation path is established;2.to innovate our ideas and to build a propagation path that could be shifted between online and offline freely and can be connected or disconnected without restraints so it can catch up with development of information society.Priority must be given to the popularization so that people＇s needs could be well satisfied.

关 键 词：峨眉武术 文化普及 线上线下 创新 

分 类 号：G852[文化科学—民族体育]