湖南省体育旅游产业发展探析  

Study on the Development of Sports Tourism Industry in Hunan Province

作　　者：李兵[1] 徐颂峰[1] 黄丽 

机构地区：[1]湖南财政经济学院体育经济与产业研究所,湖南长沙410205

出　　处：《湖南财政经济学院学报》2017年第6期114-119,共6页Journal of Hunan University of Finance and Economics

基　　金：湖南省科技计划项目"湖南省体育品牌创建与投融资策略研究"(项目编号:10SK3061)

摘　　要：体育旅游作为一种全新的休闲健身方式已成为大众新的关注焦点和消费热点,体育与旅游融合发展的态势愈发明显。运用文献资料、专家访谈、实地调研等方法,对湖南省体育旅游资源现状、体育旅游产业发展的机遇与存在的问题进行了分析后,提出创新体制、建立机制,统一规划、丰富产品,培养人才、建章立制,扩大宣传、拓展渠道等建议,以期为湖南旅游业的转型升级提供智力支持。Sports tourism, as a brand - new fashion of recreation and fitness, has become a spotlight of public attention and a hot spot in consumption area. It can be clearly noticed that the integrated development between sports and tourism is increas- ing. Based on the methods including literature review, export interview and field survey, this paper analyzes tourism re- source situation and development opportunity of sports tourism industry in Hunan province. And this paper offers some suggestions to create innovation system and establish mechanism, unifies planning and enrich products, cultivates talents and formulate regulations, expands awareness and develop channels, which aims to provide intellectual support for the transformation and upgrading of tourism in Hunan province.

关 键 词：体育旅游 体育产业 发展机遇 

分 类 号：F592.7[经济管理—旅游管理]