档案微信公众号推文阅读量提高策略探析  

On How to Increase the Times of Being Viewed of Articles in Archives' WeChat Public Accounts

作　　者：王淼 蒋冠[1] 

机构地区：[1]天津师范大学管理学院

出　　处：《北京档案》2017年第12期10-13,共4页Beijing Archives

基　　金：国家社科基金青年项目"质量导向型数字档案资源建设模式研究"(批号:12CTQ041)研究成果之一

摘　　要：本文以微信推文阅读量为切入点,以"全国各级档案局(馆)微信公众号2016年度前十高阅读量推文"数据为样本,探讨档案类微信公众号运营者如何打造"100000+"的高阅读量推文,提出了紧密结合社会关注点、加强推文内容的原创性、提高推文标题吸引力、选准推送文章的时机、拓展推广方式和发文形式等策略。This article takes WeChat article reading volumn as approaching point,with "National archives at all levels(Hall) WeChat public accounts top10 articles in 2016" statistics as sample,discusses how?records type WeChat?public accounts managers produce "100000+" high volumn articles,focuses on trends and points that concern society,reinforces the originality of articles published,improves the attractiveness of headlines,accurately choosing the timing of article publishing,and expand to more ways of publishing and promoting articles as well as other strategies.

关 键 词：档案 微信公众号 服务 

分 类 号：G270.7[文化科学—档案学]