网剧运作模式探析——以《余罪》为例  

On the Operation Mode of Network Play by Taking “Yu Sui” as an Example

作　　者：张浩 李娟[1] 

机构地区：[1]宿州学院文学与传媒学院,安徽宿州234000

出　　处：《哈尔滨师范大学社会科学学报》2017年第5期138-141,共4页Journal of Social Science of Harbin Normal University

基　　金：宿州学院一般科研项目"网络中的新影像与新观众研究"(2014yyb21)

摘　　要：近年来,随着新媒体的兴起,在"互联网+"概念日益流行的大环景下,网剧市场的发展已迈入一个新时期。自2014年至2016年为止已度过黄金三年,网剧也从一开始的恶搞等逐步转向精品化制作。文章以《余罪》为例,着重研究其运作模式对于网剧作品发展的指导意义,详细论述运作模式的重要性。In recent years,with the rise of new media,the development of the market has entered a new period in the great ring of Internet + concept. Three years have passed since 2014-2016,and the online drama has shifted from being a parody to a refined product. This paper through the network data access,finishing the content about the development of the Internet,for example of Yu Zui,this paper studies the operation model for guiding significance in the development of network drama works,a detailed discussion on the importance of operation pattern.

关 键 词：网剧 《余罪》 运作模式 IP 

分 类 号：G20[文化科学—传播学]