铁路白货物流板块化市场营销组织架构研究  

Research on the Blocking Marketing Organization Structure of Railway High Value-added Goods Logistics

作　　者：魏钰轩 席江月[1] 叶飞[1] 孙文桥[1] 王言[1] 

机构地区：[1]中国铁道科学研究院运输及经济研究所,北京100081

出　　处：《铁道货运》2017年第12期18-22,34,共6页Railway Freight Transport

基　　金：中国铁路总公司科技研究开发计划课题(2016F005;2016X007-B);中国铁道科学研究院科研项目(2016YJ084)

摘　　要：加快推进白货物流营销是铁路货运开拓社会物流市场的有力抓手,为进一步提升铁路白货物流市场营销水平,针对当前铁路白货物流市场营销现状及存在的组织架构不合理、人员配备不合理、保障机制不健全等问题,借鉴国内外物流板块化市场经营的基本理念,划分铁路白货物流板块,设计基于板块化经营的铁路白货物流市场营销组织架构,构建铁路白货物流板块化市场营销约束机制、动力机制及运转机制等保障机制,确保白货物流营销工作的有效进行。Speeding up the marketing of high value-added goods logistics is a strong grip on the railway freight industry to expand the social logistics market, and further improve the marketing level of railway high value-added goods logistics. This paper aims at the present situation and main existing problems in marketing of railway high value-added goods logistics, draws lessons from the basic concepts of the domestic and intemational logistics blocking management, divides railway high value-added goods logistics＇ plate, designs railway high value-added goods logistics marketing organization structure based on blocking management, and constructs the blocking marketing guarantee mechanism of railway high value-added goods logistics, in order to ensure the effective operation of high value-added goods logistics marketing.

关 键 词：铁路 白货物流 板块化 市场营销 保障机制 

分 类 号：F259.22[经济管理—国民经济] F530.6