“一带一路”视域下徽文化传播策略研究  

A Study of Huizhou Culture Transmission Strategy under the View of "Belt and Road"

作　　者：卢迪[1] 

机构地区：[1]淮北师范大学外国语学院,安徽淮北235000

出　　处：《内蒙古财经大学学报》2018年第1期10-13,共4页Journal of Inner Mongolia University of Finance and Economics

基　　金：2017年度安徽高校人文社会科学研究重点项目(SK2017A0886);安徽大学徽文化传承与创新中心2016年度招标课题项目:"一带一路"视域下徽文化海外传播路径研究

摘　　要："一带一路"是习近平总书记提出的连接中外、融通古今的战略构想,该战略为中国徽文化的传播提供了强有力的助力。徽文化要更好地传播,需要融入"一带一路"的建设中去,深刻意识到目前徽文化传播的战略定位及面临的机遇与挑战,掌握传播艺术与技巧、继续开发旅游资源、借助汉语国际推广的快车,让徽文化走出去,为"一带一路"战略的全面开展添砖加瓦。＂ Belt And Road＂ is the strategic vision that xi Jinping has proposed to connect China and the world.The＂ Belt and Road＂ strategy has provided new impetus to the spread of the Chinese Huizhou culture. Huizhou culture should be spread, and it will be incorporated into the＂ Belt And Road＂ . Therefore, we should be aware of thestrategic positioning of the cultural spreading, the opportunities and challenges, grasp the art and skills of culturaltransmission, further develop tourist resources. With the help of the express in spreading Chinese, Huizhou culturewill go to the world. It will adds to the overall strategy of＂ Belt and Road＂ .

关 键 词：一带一路 徽文化 战略定位 传播策略 

分 类 号：G125[文化科学]