“互联网+农业”环境下福建农产品网络营销整合策略研究  

The Study on Integrated Strategy of Network Marketing of Fujian Agricultural Products in Internet Plus Agricultural Environment

作　　者：张晓芳 

机构地区：[1]福州理工学院管理学院,福建福州350506

出　　处：《内蒙古财经大学学报》2018年第1期77-82,共6页Journal of Inner Mongolia University of Finance and Economics

基　　金：2017年福建省教育厅中青年教师教育科研项目(社科类)(JAS170748)

摘　　要："互联网+农业"环境下,福建农村电子商务的发展面临重大的挑战和机遇,本文分析了福建省农村网络营销发展的现状,详细介绍了福建省农村网络营销发展的优势、劣势、机会和威胁,在此基础上,从外部环境和内部环境着手,整合各类网络营销发展资源,提出适合福建农产品网络营销发展的相关对策建议。Under the environment of ＂ Internet plus agriculture＂ , the development of Fujian rural e - commerceis facing major challenges and opportunities. This paper analyzes the current situation of the development of ruralnetwork marketing in Fujian Province, introduces the development of the rural network marketing in Fujian Province, the advantages and disadvantages, opportunities and threats. On this basis, starting from the internal and external environment, by integrating all kinds of network marketing resources, this paper puts forward countermeasuresand suggestions for the development of Fujian agricultural products marketing network.

关 键 词：“互联网+农业” 福建农产品 整合营销 

分 类 号：F713.36[经济管理—产业经济]