社会网络对中小农业企业创业成长绩效的影响分析——来自江西省的调查数据  

Influence of Social Network on Entrepreneurial Growth Performance of Small and Medium-sized Agricultural Ventures

作　　者：封玫[1] 刘克春[2] 

机构地区：[1]江西农业大学人文与公共管理学院,江西南昌330045 [2]江西财经大学工商管理学院,江西南昌330013

出　　处：《农林经济管理学报》2017年第6期746-751,共6页Journal of Agro-Forestry Economics and Management

基　　金：国家自然科学基金项目(71462017;71662015)

摘　　要：运用调查数据实证分析社会网络对中小农业企业创业成长绩效的影响。研究表明:社会网络中的情感型网络、商业型网络和支持型网络对中小农业企业创业成长绩效具有不同程度地显著影响,商业型网络强度和互惠度是影响农业企业创业成长绩效的重要因素,战略导向对农业企业创业成长绩效具有显著的重要影响,其中市场导向战略影响更大,战略导向在社会网络对创业成长绩效的影响中发挥中介作用。基于研究结论,提出若干政策启示。The paper analyzed the influence of the social network on the entrepreneurial growth perform-ance of small and medium-sized agricultural ventures by using the survey data.The studies show that emotionalnetwork,commercial network and supportive network of social network have significant effect of varying degreeson the entrepreneurial growth performance of small and medium-sized agricultural ventures.Intensity and recip-rocal degree of commercial network are important factors influencing the entrepreneurial growth performance ofagricultural ventures.Strategic direction has profound effect on the entrepreneurial growth performance of agri-cultural ventures,of which the market-oriented strategy has more effect.Strategic direction plays an intermediaryinfluencing rolewhich social network exerts on the entrepreneur growth performance.The article finally pointsout a number of policy implications.

关 键 词：社会网络 创业成长绩效 农业创业企业 江西 

分 类 号：F324[经济管理—产业经济]