科技期刊微信平台建设的实践与思考——以《中华神经科杂志》微信公众平台为例  

Practice and reflections on the construction of WeChat platform of sci-tech journals: taking the Chinese Journal of Neurology as an example

作　　者：许倩 刘伟竹[2] 汪谋岳[1] 郑晴[1] XU Qian;LIU Weizhu;WANG Mouyue;ZHENG Qing(Chinese Journal of Neurology,Chinese Medical Association, 100710, Beijing, China)

机构地区：[1]中华医学会<中华神经科杂志>编辑部 [2]中华医学会组织管理部,北京100710

出　　处：《编辑学报》2017年第6期568-570,共3页Acta Editologica

基　　金：中国科协精品科技期刊工程项目

摘　　要：目前科技期刊微信公众平台普遍存在推送内容形式单一、信息推送频率过低等问题,其主要原因在于缺少用户思维,没能真正从用户需求着手来设定微信平台的服务模式,从而导致微信传播拘泥形式、效果欠佳。文章以《中华神经科杂志》微信公众平台建设的实践经验为例,总结科技期刊微信公众平台建设中遇到的问题及改进策略,探讨科技期刊如何有效利用微信公众平台来提升自身的内容建设及传播的影响力。There exist some problems in the WeChat public platform of sci-tech journals,such as monotonous content,low frequency of news release,etc. The main reasons are lack of users thinking and inappropriate service mode which cannot meet the needs of users,leading to the inefficiency of WeChat spreading.Taking the Chinese Journal of Neurology as an example, the problems and the strategies in the construction of WeChat public platform of sci-tech journals are summarized to discuss how to effectively use the WeChat public platform to enhance the content construction of sci-tech journals and the propagation effects.

关 键 词：科技期刊 微信 公众平台 内容建设 用户需求 

分 类 号：G230.7[文化科学]