四川省森林认证支付意愿的统计研究  

Statistical Analysis on the Willingness to Payfor Forest Certification in Sichuan Province

作　　者：刘璐[1] 张颖[1] Liu Lu;Zhang Ying(College of Economics and Management, Beijing Forestry University, 100083)

机构地区：[1]北京林业大学经济管理学院,北京100083

出　　处：《林业经济》2017年第12期95-98,共4页Forestry Economics

基　　金：基金项目:国家林业局林业软科学研究"森林认证市场支付意愿研究"(编号:2015-R19)

摘　　要：通过对森林认证支付意愿影响因素的分析,提出符合经济发展、生态保护共同要求下的森林认证发展相关建议,实现森林资源的可持续发展。文章采用描述统计分析和Logistic回归分析支付意愿影响因素。研究结果表明:四川当地居民从事的职业、年均收入、对森林认证知识和政策方面内容的了解程度及对森林认证的支持程度这四个影响因素对森林认证支付意愿有显著影响。Through analyzing the influence factors of forest certification willingness to pay, some suggestions were put forward on the development of forest certification according to the common requirements of economic development and ecological protection, so as to realize the sustainable development of forest resources.This survey utilized descriptive statistical analysis and logistic regression to analyze the influence factors of forest certification willingness to pay.The result showed that the four factors such as occupation of local residents in Sichuan, the average annual income, forest certification knowledge and understanding of the policy as well as support to the forest certifications had significant impact on the willingness to pay.

关 键 词：森林认证 支付意愿 描述性统计分析 LOGISTIC回归模型 

分 类 号：F326.27[经济管理—产业经济]