老品牌在当今社会的发展趋势探析  

Analysis of the Development Trend of Old Brands in Today's Society

作　　者：马锋[1] 杨柯宇 MA Feng;YANG Ke-yu(Tianjin University of Finance and Economics Pead River College, Tianjin 301830,China)

机构地区：[1]天津财经大学珠江学院,天津301830

出　　处：《艺术与设计（理论版）》2017年第12期33-35,共3页Art and Design

摘　　要：随着时代的发展,"品牌"在社会中的地位越发的强大、稳固。许多老品牌经过百余年的努力拼搏与对品牌的不懈追求,终于鱼跃龙门成为行业翘楚并名满天下。这些老品牌的各种策略吸引着我们的眼球。然而我们却忽视了另一个群体——那些并不成功的老品牌。那么这些失去活力的老品牌究竟该做出怎样的抉择?又该如何顺应当今的发展趋势?With the development of history,The position of brand in the society is more and more powerful and firm,Many old brands are fighting hard in history. In the pursuit of more than 100 years of efforts and pay out after each leader and become famous. These old brands of strategies attract our attention. However, we ignore another group-the old brands that are not successful. So what are the choices for these old brands, and what should they do？

关 键 词：老品牌 比对 发展趋势 

分 类 号：F01[经济管理—政治经济学]